cabot guns

The ‘American Joe’ by Cabot Guns and Joe Faris

by Max Slowik,  |  published on April 15, 2013

Joe Faris is a new name in the gun world, but as a designer, his work is well-known to many. The Detroit-based fashion designer was once a guest on the show “Project Runway” and works hard to bring style back to the Motor City.

It’s just that Faris isn’t going to limit himself to just clothes. Tapped by Cabot Guns, he’s designed the “American Joe,” a heavily-stylized 1911 that is covered in Motown Americana as a tribute to “American exceptionalism.”

We first spied the American Joe at SHOT Show earlier this year, a red, white and blue full-size 1911 with a brushed stainless frame and Stars and Stripes grips.

The slide is engraved with USA in a tire-pattern burnout at the muzzle in tribute to Detroits automotive industry, carried on feathered eagle wings. Behind that across the rear slide serrations is a spider’s web.

“A spiders web in nature is one of the most complex patterns and is broken down every day but built back up every night. In America we continue to build just as our forefathers did for generations.”

Some Detroit residents found the design offensive, like Michael Bernacchi, a marketing professor at University of Detroit Mercy.

“You tell me if there’s another city in America that is so ravaged image-wise by violence by guns. This is a toxic mixture, inevitably in the marketplace, for our image. If (Faris) wants to be controversial and or wants to appeal to the National Rifle Association, then he’s absolutely doing the right thing,” Bernacchi told the Detroit Free Press. “If there’s any other reason, this guy is insane.”

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