Exploiting Tragedies, Dem’s Gun Grab Guidelines Emphasize Emotional Assaults Over Facts

by Larry Bell, Forbes.com  |  published on August 28, 2013

US-POLITICS-GUN-HEARING
A recently uncovered 2012 gun lobby report titled “Preventing Gun Violence Through Effective Messaging” provides talking point guidelines to take advantage of violent events to advance firearms legislation. The nearly 80-page document produced by three opinion research polling firms lists as its number one “Key Messaging Principle”, to always “…focus on emotional and value-driven arguments about gun violence, not the political food fight in Washington or wonky statistics.”

Key principle number two is to “Tell stories with images and feelings…Our first task is to draw a vivid portrait and make emotional connection. We should rely upon emotionally powerful language, feelings and images to bring home the terrible impact of gun violence.” It also advocates the use of images of scary looking guns and shooting scenes to make a point.

Guideline author firms OMB, Greenberg Quinlan Rosner, and KNP Communications, portray the document as a manual for gun control activists on how to better frame their talking point positions, language and “back of the envelope facts” for legislative success. According to the NRA News, the report was developed to help anti-gun advocates in Washington State’s effort to control gun purchases, although it clearly has national overtones and uses for groups that include Mayors Against Illegal Guns – a Greenberg Quinlan Rosner client.

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