NRA Launches Urgent Appeal Ahead of White House Gun Proposal

by Janie Lorber and John Gramlich,  |  published on January 17, 2013

The National Rifle Association issued an urgent appeal to its members Tuesday, asking them to “renew or upgrade” as the Obama administration prepared to release a proposal to stem gun violence.

The emailed plea is part of the lobby’s efforts to demonstrate enduring political clout amid growing calls for gun restrictions.

“I warned you this day was coming and now it’s here. This is the fight of the century and I need you on board with NRA now more than ever,” Executive Vice President Wayne LaPierre wrote. “My strength, and the strength of our entire NRA organization comes from you and your strong commitment to our membership. I need you in our corner TODAY.”

A spokesman for the organization told CNN that more than 250,000 people had signed up for NRA memberships in the past month as lawmakers weigh legislative responses to the Dec. 14 shooting massacre at a Connecticut elementary school. But the Huffington Post reported that sharp discounts may have contributed to the uptick: Lifetime memberships, which usually sell for $1,000, are now available for just $300.

The NRA email also accused the Obama administration of ignoring the gun owners’ input.

“Instead Barack Obama, Joe Biden, and their gun ban allies in Congress only want to BLAME you, VILIFY you, BULLY you, and STRIP you of your Second Amendment freedoms,” LaPierre wrote. “Right now, they’re steamrolling ahead with legislation that would ban your guns, register your ammunition purchases, and even force you to register the firearms you already own with Obama’s anti-gun bureaucrats.”

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