NFL Bans Daniel Defense

Super Bowl: NFL won’t allow gun commercial to air during game, report says

by Jeff Goldman/The Star-Ledger  |  published on December 2, 2013

The National Football League won’t permit a company that sells guns to purchase ad time during the upcoming Super Bowl, according to a report on

The website reported that Fox, which will air the Feb. 2 game from MetLife Stadium in East Rutherford, told Daniel Defense the spot doesn’t comply with its rules.

The rule states that “firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”

The Daniel Defense commercial doesn’t display or mention an actual weapon, though it shows the company’s logo at the conclusion of the spot. The logo contains a DDM4 rifle.

Daniel Defense products are sold in brick and mortar stores that also sell other items.

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