ammo sales

Ammo sales began to soar three days before election, maker says

by Matt Pearce, LATimes  |  published on February 1, 2013

The threat of regulation has been good for the gun business: “Get ’em while you can” is one of the best sales pitches there is. With bullets, it’s no different.

Sales for ammunition manufacturer Winchester began to increase three days before President Barack Obama was reelected in November, an executive for Winchester owner Olin Corp. said Tuesday in a conference call with analysts, and sales haven’t let up.

Buyers have been scrambling for bullets in the wake of the December massacre at Sandy Hook Elementary School in Newtown, Conn., and during the ensuing talk about increased regulation of guns and ammunition.

Some vendors have reported staying up late at night to check for the latest batch of ammunition to arrive at wholesalers before it disappears off the shelves. Some police agencies have had trouble buying ammunition, resulting in training cutbacks.

That demand is reflected in Winchester’s overall sales for the last three months of 2012: a 27% increase over the same period in 2011. Sales to the general public were up 36%, the company reported.

Winchester officials said the company’s backlog on its non-police, non-military orders reached $280 million in January — nearly 10 times its $29-million backlog at the end of 2011.

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